I recently told someone that I get to work with someone of the most experienced advertising talent in the world at GSW. Did I sensationalize it a bit….maybe? But the work that has been coming out of this Columbus agency the past year has been nothing short of inspiring.
In May, GSW was named 2014 Agency of the Year by Med Ad News, one of the leading publications in healthcare advertising.
In June, GSW was awarded a Silver Lion at the Lions Health awards in Cannes, France, the biggest stage in global creativity. No other US agency was awarded a gold, silver, or bronze award. On the premier global stage of creativity, GSW wins.
Winning is great. But what our agency learned in this process is even more important and I think those insights will move the healthcare advertising world forward, if we study it and make the decision to take risks and pursue a better future for healthcare in the US and the world.
The brilliant minds that attended the Lions Health Festival compiled a collection of the best insights and ideas from the top advertising companies and their folks in the world. Enjoy.
BONUS: GSW’s global creative director, Bruce Rooke, shared his perspective as a judge at the festival and explains the state of healthcare advertising in the US…it’s an inspiring read >> Why the US Didn’t Do Well at Lions Health | Advertising Health