Who will buy Pinterest?
Pinterest exploded in early 2012 but the acquisition rumor mill went silent after Instagram stole the acquisition show in 2012. This year seems ripe for some more talk and interest and I’m guessing a social giant will be lurking with a giant offer in 2013. I’m anticipating very little buzz leading up to a potential purchase, but it will be the talk of the industry days before the dotting of the i’s.
Pinterest has potential to be a social commerce behemoth that makes a purchase by Facebook or Amazon seem natural, but neither will pull the trigger or even show interest.
My best guess: Watch out for Google putting big money on the table in the 3rd quarter.
Which mobile payment system separates itself from the pack?
There is a host of mobile payment systems on the market today—Square, Isis, and Google Wallet are 3 of the top players. Competition in the space increased in 2012 while adoption didn’t make significant increases.
In 2013, I’m watching for which mobile payment company makes big, bold moves to push the industry forward and consequently become the leader of the pack.
“Because of its openness and seamless approach, Square at Starbucks is better positioned than any other technology to become the gateway drug that could finally make mobile payments mainstream.” -Wired
My best guess: Square takes the lead in 2013. I love what they are doing with their partnership with Starbucks. In November 2012, they announced Square will be used in Starbucks locations nationwide and more recently Starbucks has begun retailing the Square hardware and app in 7,000 locations – a perfect partnership considering how many small business owners do business at Starbucks’ locations.
I watch Facebook stock like a hawk (I’m a shareholder). Since hitting a high of $45 at IPO time, the stock has plummeted to as low as $18. Today it is hovering in the high $20’s with many analysts projecting it as a $31 stock in the short-term.
My best guess: This will be a big year for Facebook shareholders. If the social networking giant can show significant revenue from their mobile operations for consecutive quarters, I see Facebook beating market projections. It’s all about mobile!
In my opinion, Yahoo was the most interesting story of 2012. What’s more exciting for us tech nerds than a Google exec jumping ship for a top competitor, giving birth to a child, and completely overhauling the first major internet company we knew?
My best guess: Yahoo continues on a tear with new, aggressive leadership, streamlining of operations, and a complete change in business model. In 2013, Yahoo stops being a search company, and becomes a a media giant. Oh, and Marisa Mayer is tech person of the year in 2013.
Something brand new from Apple
As a guy in marketing and advertising, I admire the Apple brand, their messaging architecture, and the disruption they brought to just about everything. But…I’m not an Apple fan (but that’s for another day).
I haven’t heard a lot of people talk about it yet, but you got to believe 2013 is a pivotal year for Apple. For a company with a business model built around innovation, 2013 has to bring major disruption from Apple.
My best guess: Look for 2 big announcements from Apple this year.…but be prepared to be disappointed. In 2013, we finally see a true Apple TV and probably this watch that everyone is talking about.
What they should be working on is an iCar. The automobile industry is ripe for disruption and Apple could be the company to do it. But it sounds like more of a 2014 or 2015 project.
A mobile-first content platform
2010 2011 2012 2013 will be the year of mobile. While everyone is working to optimize their content for mobile, I believe 2013 will produce the first major mobile-first platform for discovery, publishing and sharing of content.
My best guess: This is something that could come from Apple, but I’m looking to a startup that we haven’t even heard of yet to finally build something for mobile first. I can’t wait.
Image used under Creative Commons from Ryan Buterbaugh.