“The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.”
Apple, especially at it’s pinnacle under the direction of Steve Jobs, has been one of the world’s most innovative companies, introducing platforms that have changed how we create and consume information. In Steve Jobs by Walter Isaacson, Jobs shares how he knew digital photography was about to explode so Apple orchestrated a strategy to make the iMac the hub of everyone’s photos. But this focus on photography took Apple and Jobs’s attention away from an even bigger opportunity…MUSIC!
“We kind of missed the boat on that. So we needed to catch up real fast.” recalled Jobs.
Despite other products already in market, Apple soon launched iTunes and then the iPod, proving that you don’t always have to be the first, but you must anticipate what’s next and how to make it better than anyone else.
The lesson: You don’t always have to be first, but you better hustle to not only catch up but blow everyone else out of the water