I follow advertising trends very closely. What’s happening in the industry, the most creative campaigns, changes in consumer habits, and trends in media buying.
This week an industry-changing announcement was made by Animal Planet regarding their famed Puppy Bowl. The 2014 “Canine-Clash” will feature penguin cheerleaders and a VIP suite for cats.
Prediction: This will be the beginning of the end for the Super Bowl advertising frenzy. I see major advertisers reviewing their super bowl ad spend and not hesitating to spend up to 8 figures on Puppy Bowl.
For more on Puppy Bowl X, visit their feature on AdAge.com.Editor’s Note: While is seems completely plausible that Puppy Bowl could overthrow the Super Bowl’s advertising dominance (I mean, how do you compete against puppies, cats, and penguins!?!?!), this prediction only applies to advertising trends in our wild imaginations and not to reality.