Watching and understanding how technology trends are changing the way we interact with the world, both personally and professionally, is my true passion. I love thinking about new technology and how it will be used, how it will change how we communicate, the compelling things it will add to our lives, and some of the negatives as well.
The evolution of social networks and the proliferation of technology have started to create a culture of connectivity, where we are always connected to each other and the information we seek. Bank transactions, Facebook messages, encyclopedia entries, and our friends and family are the swipe of a finger away. For marketers, advertisers, and PR pros, these technology trends have created a nearly infinite number of customer touchpoints to tell their stories.
Read about the 3 strategies that marketers & PR pros should be focused on in 2014 at http://prtini.com/technology-and-storytelling/.