This is a great article from Fast Company that I’ve been sitting on for several months. I’ve re-read it probably a dozen times, trying to chew on what it meant for advertising agencies.
Advertising has evolved.
With the emergence of new platforms (mobile, web, social), technology has allowed advertising to enter nearly every aspect of a consumer’s life. And as technology continues to play a more significant role in connecting with consumers, it will absolutely require advertising agencies to consider new ways of thinking and creating. It’s requires a culture shift.
Read the article: 10 Ways Silicon Valley Culture Can Reinvent Advertising
Silicon Valley culture represents the frontier ahead.
Silicon Valley has become the epicenter of technology innovation with companies like Google, Apple, Adobe, Cisco, Oracle, and dozens of others calling “the valley” home. The way these companies do business is fundamentally different. They represent the frontier ahead.
Advertising agencies should pay attention.
As Bob Dylan said & Steve Jobs reminded us. . .”the times they are a’changing”.